I just read that a new study from Informa has revealed there are now 3.3 billion mobile phone subscriptions world-wide. Yes, this number is misleading as more than a couple countries showed subscription rates in excess of 100%. But still, just last month it was reported that mobile phone subscriptions had reached nearly the level of 2.7 billion people world-wide. Either way, we are talking about roughly half the world population having mobile phones. That should give all of us pause, at least for a moment. If you have avoided thinking about a mobile marketing strategy, and you know who you are (!), maybe now is a time to broach the topic. Nothing says I love you like half the world’s population.
via Engadget
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