If you use Twitter, how many times have people asked you about it and what it does… and you totally butchered the answer? Probably at least a few. Struggle no more, as the video above is one of many from the cool cats at Common Craft. I have used their descriptive presentations more than a few times lately, and quite effectively. That’s because they are masters at taking something like RSS, and explaining it in simple, straight forward, and understandable terms. They are excellent story tellers and utilize paper models in a very simple and unobtrusive manner to support the information they are communicating. It works really, really well. Earlier today I used their RSS in Plain English to help a person who is internet challenged understand the benefits of that technology, and how it can impact their business. They got it.
You can see many of their presentations at Common Craft’s page on You Tube.
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