schneiderism

My wife likes to joke that she has never seen me look at another woman, but if a certain engine note comes into range I start whipping around like a maniac. This happens anytime I hear an Italian V-twin motorcycle, a helicopter, certain fixed-wing aircraft and generally anything that sounds remotely like a rear-engined sports car. I am a devoted gearhead.

This is in direct conflict with another passion of mine, the determination to lighten my impact on this planet and in all things try to be sustainable. Personally, I have had mixed success with this, but our family remains devoted to changing things when we can and keeping this top of mind. Professionally, sustainability is a driver for my organization and is the blood that runs through our design.

So, it was with child-like, wide-eyed excitement that I saw on Winding Road that Brammo Motorsports of Oregon is creating an electric supercar based on the Ariel Atom. This is unbelievably cool. To understand why, and perhaps get a window into what makes me tick… check out this video. Imagine this car as an electric, sustainable, environmentally friendly transport option.