A nice interview with Seth Godin on LIfe in Perpetual Beta, a project that I have written about before. Seth does not disappoint with his perspective on a number of things, but perhaps most importantly his very simple three-part philosophy:
- Treat people with respect.
- Customers have more power than ever.
- Great ideas spread.
Seth goes on to say that when you put these three things together you realize that leadership is the new marketing and that leading and connecting people has replaced the traditional notion of marketing, that of product placement and messaging. He also points us to the reality that we are in the midst of an industrial revolution, of sorts, with a multitude of components that are focused on very effectively and efficiently connecting people to ideas. This has changed everything around us, and people who are succeeding in this revolution are seeing how this connection can be the foundation of new businesses. Game changing stuff. Again.
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December 27th, 2008 at 4:49 am
[...] Vote Seth Godin: Leadership is The New Marketing [...]
December 27th, 2008 at 10:08 am
I love the three part philosophy. It makes it so simple to communicate. Thanks for the video.
December 27th, 2008 at 11:45 am
[...] Tribes: “Heretics are engaged, passionate and more powerful and happier than everyone else… Seth Godin: Leadership is The New Marketing - schneiderism.com 12/26/2008 A nice interview with Seth Godin on LIfe in Perpetual Beta, a project [...]
December 27th, 2008 at 1:11 pm
Great video-the ideas are what motivates me to try harder…An interesting site-thanks John!
January 4th, 2009 at 11:04 am
As always, great insight from one of the best.
If this is your first exposure to Seth Godin, go read Tribes, his latest book. Or listen to it free here on Audible.com.
http://tinyurl.com/godin-tribes-ebook
Then go build something remarkable. Lead a tribe. Connect the disconnected.
January 6th, 2009 at 12:46 pm
I’ve watched this a few times and my most valuable takeaway from this video is Seth’s point about the fog of revolution. It’s difficult for most of us to realize we’re in the midst of massive change. Thus, living life as a fearless early adopter makes for a good strategy - even if you don’t quite know where you’re going.