Tell A Compelling Story
Tuesday, November 25th, 2008
56 Leonard Street from david basulto on Vimeo.
The visualization of ideas is a powerful tool for telling an effective and compelling story. Then there’s this. Architects have long relied on animated renderings and computer models to provide clients with indications of what the built project just might be like. Along the way, great storytellers like those at OMA began building on these animations to communicate more depth and context, to make the paper architecture more real. In my opinion, this video by Tronic Studio of Herzog & de Meuron’s residential tower 56 Leonard Street nails it (check out the site for 56 Leonard, it’s also nicely done).
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