10 Years of The Cluetrain
Thursday, October 30th, 2008If you have not had the opportunity to read The Cluetrain Manifesto, I suggest you take the time to do so. You can read the entire book online for free. Cluetrain is coming up on ten years old, which is amazing in its own way, but what is important here is how absolutely relevant the manifesto and its strong messages around markets being conversations still are. Messages like:
“People in networked markets have figured out that they get far better information and support from one another than from vendors. So much for corporate rhetoric about adding value to commoditized products.”The Cluetrain Manifesto, Thesis 11
Seriously, read it. I’ve even embedded the book as slides here for your convenience:
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