Making Fuel Efficiency Cool (and Sexy)
Thursday, July 3rd, 2008I don’t think this is an issue for most of the rest of the world, but for the United States this is a serious design challenge. This is mostly due to our long established culture of valuing big and fast when it comes to our personal transportation. In the U.S., we’re just catching wind of small and efficient, and this is being driven by our pocketbooks at the moment, and not necessarily by doing what is right. Whatever works to achieve change…
Being an absolute gearhead has presented some interesting dilemmas for me, personally, as I reconcile this fact with my work in sustainable design. I love cars, but I do not love the current range of high-mileage fuel efficient vehicles currently on offer. Yes, the Tesla is sexy and it is indeed fast. It is also around $100k and only six or so have been made and delivered (far below the pace for the 650 promised this year). More options are going to be available in the near future from a range of manufacturers, and these options will begin to push into performance territory while also delivering on great design.
The VW One-Liter concept pictured above appears to be one of these options, at least from the perspective of design. A concept car from a couple years ago, and not tentatively scheduled for production until 2012, the One-Liter seems to be getting more attention from VW. There are plans to produce limited numbers of this 282 mpg, two seat microcar (around 1000 vehicles) over the next year or so with planning being done around it being a mainstream production model by 2012. I like this car. I like the influences of mid-century automobile and aircraft design that doesn’t feel too retro. I like that you access it via a pop-up cockpit canopy, and that the passenger sits behind the driver. I especially like the interior, which looks purposeful and performance focused:
Engineers at VW made good use of materials like magnesium, titanium and aluminum to greatly reduce the weight of the One-Liter, down to a third the weight of a Toyota Echo. Carbon fiber also figures prominently in the design of the vehicle, and is actually a big reason VW is considering production much sooner for this car. The cost of carbon fiber has dropped dramatically much faster than VW had expected, making the production of the One-Liter much more viable. I want to drive one very badly.
via Wired via Garrick Van Buren (thanks Garrick)


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