This animated short is going to be used by BBC Sport to introduce its coverage of the upcoming Olympics being hosted in China. It’s definitely interesting. The short is based on the classic Chinese story Journey to The West recently adapted by Damon Albarn and Jamie Hewlett of the Gorillaz. I especially like the appearance of the Beijing National Stadium, the “Bird’s Nest,” that we’ve discussed here previously.
This is so much more interesting than the typically insipid animated graphics used to intro news programming on mainstream news broadcasts. It’s actually a well told story all its own, and will be used not only for the televised Olympic coverage, but also web, mobile, and radio.
More on the BBC 2008 Olympics blog.
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